The Miami city brand I AM MIAMI If Miami lives in you,
you are Miami.

There are cities you visit. And there’s the one you carry.
I am Miami is for the ones who carry this city inside them.

The story Look closer to the word Miami

M-I AM-I

The words I AM have always been hidden in the middle.

That's what the city has been saying.

Every piece I AM MIAMI makes says where you belong,

without a single extra word.

You are Miami

You don't need a Miami address to be part of this. Born in Little Havana, moved here from Caracas, or dreaming about Ocean Drive from Madrid: if the city lives in you, this is yours.

If Miami lives inside you, you are Miami

FAQ I AM MIAMI FAQ

What is I AM MIAMI?

I AM MIAMI is a brand from Miami: a trademark-protected on clothing and accessories made to be worn every day. It’s designed in Miami, stocked in Miami-Dade and shipped from here. You can buy it online or find it at Frost Science, The Bass, Wynwood Walls and Inter Miami.

What does the I AM MIAMI logo mean?

If you look closely at the word MIAMI, you’ll find I AM right in the middle: M-I AM-I. Those two words have always been hidden inside the city’s name. The I AM MIAMI logo reveals them, so every piece says I am Miami without an extra word.

Do I need to live in Miami to wear it?

No. If Miami lives in you, you are Miami. I AM MIAMI is for locals, for visitors and for everyone who loves the city from anywhere in the world.

Do you work with companies and retailers?

Yes. I AM MIAMI makes welcome kits and co-branded gifts for Miami events from $49 per attendee, and supplies museum shops, hotel boutiques and airport and cruise retail.