For 15 years, I flew every week between Miami and New York. And every time I landed in New York, I saw the same symbol everywhere: the iconic “I ❤️ NY.”

And I kept asking myself one simple question:
Where was that for Miami?

That question became the beginning of I AM MIAMI — a brand born between two cities, built from one feeling.

Miami isn’t just a place on a map.
It’s sun on your skin.
The shadow of a palm tree.
Salt in the air.
Music in the streets.
Energy in the way you walk, talk, and move.

That’s why I AM MIAMI exists.
Because when you wear it, you’re not just wearing a shirt —
you’re wearing the sun,
the heat,
the brightness,
the attitude,
and the unstoppable energy of this city.

It’s not about where you live.
It’s about what lives inside you.