Who Am I

Who am I

I AM MIAMI was born flying back and forth between NYC and the Magic City — seeing I ❤ NY everywhere and wondering, where’s our symbol?

Then we saw it: MIAMI has “I AM” in it.
Bold. Loud. Local.

This isn’t a brand for tourists.
It’s for the ones who say oye and bro in the same breath. Who salsa in sneakers. Who know the shortcuts, the smells after the rain, and the silent codes of the 305 and 786.

We don’t do souvenirs. We wear the city. We’re not the view — we’re the vibe.

And because we care about keeping Miami real — not just repping it — I AM MIAMI supports and sponsors efforts that protect what makes this place magic

I AM MIAMI. For locals only.

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I AM PURPOSE

Because we love Miami we want to take care of our city.

The purpose of this brand is to have an active role in helping Miami to be a sustainable city. Part of the company’s profit will be allocated to keep Miami County green supporting and creating initiatives to preserve our natural beauty.

So, every time you buy an I AM MIAMI product, you are contributing to making Miami County more sustainable.